Looking at your speedometer gives you information. Information is power and when it is used correctly, it can make or save you lots of money. The same can be said of your practice. What gets measured will be looked at more closely which will enable you to make instantaneous corrections.
The “wow factor” has always been an important component in personality driven businesses like health care. Some people have natural abilities to “wow”, others need to learn those very necessary skill-sets. It does not matter if you are a medical doctor, dentist, chiropractor, physical therapist, enzyme therapist, or any other